End User Privacy Policy

Effective Date: September 1, 2024

Thank you for using Storelink! We hope you will take some time to read this Policy carefully.

Privacy and security are very important to us at Storelink. This End User Privacy Policy (“Policy”) is meant to help you (the “end user”) understand how we at Storelink collect, use, and share your data when you use Storelink products or services. For example, you may use Storelink to connect and share your data to power the applications (“apps”) you use. These apps, which offer many consumer services and products such as helping you manage your spending, identify eligible expenses, or keep track of items you buy, are built and provided by our business customers (“developers”), and powered by Cooklist Inc. DBA Storelink (“Storelink,” “we,” “our,” and “us”).

First, Some Background

Our mission at Storelink is to unlock personal data as an asset for everyone. By delivering access to high-quality, usable retail account data that we’ve translated and standardized, we enable developers of retail apps and services to focus on building experiences that benefit you.

About this Policy

Our goal with this Policy is to provide a simple and straightforward explanation of what data Storelink collects from and about you and how we use and share that information. We value transparency and want to provide you with a clear and concise description of how we treat your data.

This Policy does not cover what developers of the apps you use do with your data. You should review the privacy policies or terms of service for those apps for information about their practices. This Policy also does not cover data we collect through our websites or when you interact with Storelink outside of using our product or services, such as emailing Storelink directly. Please see our Privacy Policy for more information.

Storelink’s services are not directed to individuals under 18 and we do not knowingly collect data relating to children.

Our Data Practices

Storelink is committed to providing end users with meaningful control over their data. This section describes Storelink’s data practices relating to our processing of data about you. 

Data We Collect and Categories of Sources

As explained in greater detail below, the data we collect, use, and share depends on the Storelink products and services that you, and or the app you have connected to, use. Depending on which of Storelink’s products or services you or the developer you are connecting to use, Storelink may collect the following:

  • Data you provide to us;
  • Data from retail institutions when you connect your retail account;
  • Data from the electronic device you use to connect your retail account through Storelink or to otherwise interact with Storelink;
  • Data from the developer of the app you have connected to;
  • Data from our affiliates to provide support to you or to provide you with a better user experience; and/or
  • Data from other sources, including service providers and identity verification and fraud prevention services.

Data you provide to us. When you use Storelink’s products or services (e.g. when you use Storelink to connect your retail accounts to an app) we may collect the following data from you as needed to power your particular app or service:

  • identifiers like name, email address, date of birth, and phone number;
  • login data when required by the provider of your account, like your username and password, or a security token;
  • any additional information needed to connect your accounts, including security questions and answers, and/or one-time password (OTP).

When you provide login data and additional information needed to connect your accounts, you also give Storelink permission and authority to act on your behalf to access and transmit data to and from your retail institution.

Data we collect from retail institutions about and from your accounts. Depending on which Storelink products or services you, or the developer of your app use, as well as what, and how information is made available, we may collect the following data from your retail institutions:

  • Account data, including retail institution name, account name, account type, and account ownership;
  • Identifiers and data about the account owner(s), including name, email address, phone number, date of birth, and address information; and/or
  • Data about account transactions, including amount, date, type, quantity, price, location, other pertinent identifiers,  and a description of the transaction.

Data we receive from your devices. When you use a device, like your smartphone, tablet, or computer, to interact with our services (including through a developer’s app), we may collect the following data about that device:

  • internet protocol (IP) address;
  • timezone setting and location, device location;
  • hardware model and operating system;
  • features within our services you access;
  • browser data;
  • network data; and
  • other technical data about the device (such as settings and preferences).

Data we receive about you from other sources. When needed to provide a service, identify your device, or to help prevent fraud, abuse, or security threats, we may also receive data about you directly from third parties, including your wireless carrier, agents and our service providers.

Information we derive from the data we collect. We may derive additional information about you from the data we collect. For example, we may infer your geolocation, your annual income, or the type of account you’ve chosen to connect.

How We Use Your Data

We use your data for the following business and commercial purposes:

  • Provide Services: To operate, provide, and maintain our services.
  • Develop Existing Services: To improve, enhance, modify, add to, and further develop our services.
  • Help Prevent Fraud, Verify Your Identity, or Protect Privacy: To verify your identity and help protect you, developers, our partners, Storelink, and others from fraud, malicious activity, and other privacy and security-related concerns.
  • Develop New Services: To develop new products and services.
  • Develop Insights: To develop insights based on the data we’ve collected about you. This includes your transaction data, other retail data, and data from other sources, to help developers of your connected apps provide services and/or a better user experience to you, like providing you with insights on your spending, to help detect and prevent potentially fraudulent activity, suggest products to purchase, or personalize their services to you.
  • Provide Support: To provide support to you or to developers, including to help respond to your inquiries related to our services or developers’ apps.
  • Communicate With You: To communicate with you and send you things like technical notices, updates, security alerts, and messages if you use Storelink Portal or Remember Me.
  • Investigate Misuse and Misconduct: To investigate any misuse of our service or developers’ apps, including criminal activity, or other unauthorized access to our services.
  • For Legal Purposes: To comply with contractual and legal obligations under applicable law and for other legal purposes such as to establish and defend against claims.
  • With Your Consent: For other notified purposes with your consent or at your direction.

We collect, use, and share data that has been aggregated or anonymized in a manner that does not identify you personally for any purpose permitted under applicable law. This includes creating or using aggregated or anonymized data to develop new services, or to facilitate research, and for analytics purposes to help assess the speed, accuracy, and/or security of our services.

How We Share Your Data

We share your data for the following reasons:

  • With the developer of the app you are using and as directed by that developer;
  • To enforce any contract with you;
  • With our data processors and other service providers, partners, agents or contractors in connection with the services they perform for us or developers;
  • With retail institutions to help establish, maintain, or manage a connection you’ve chosen to make between your retail institution accounts and an app;
  • If we believe in good faith that disclosure is appropriate to comply with applicable law, regulation, or legal process (like a court order or subpoena);
  • In connection with a change in ownership or control of all or a part of our business (like a merger, acquisition, reorganization, or bankruptcy);
  • Between and among Storelink and our current and future parents, affiliates, subsidiaries and other companies under common control or ownership;
  • As we believe reasonably appropriate to prevent malicious or fraudulent activities, or otherwise protect the rights, privacy, safety, or property of you, developers, our partners, Storelink, and others; or
  • For any other notified purpose with your consent or at your direction.

In an ongoing effort to better understand our users, the apps, and our products and services, we may analyze certain data in an anonymized and aggregate form. This aggregate data does not identify you personally. We may share, sell, and/or license this aggregate data to our affiliates, agents, business and promotional partners, and other third parties. We may also disclose aggregated user statistics to describe the apps and these products and services to current and prospective business partners and investors and to other third parties for other lawful purposes.

We may collect and share cookie data with third parties when you visit our website, or we may allow third parties to collect this cookie data from our sites. Please see our Cookie Policy and Privacy Policy for more details.

Our Retention and Deletion Practices

We retain your data only as long as it is needed. To determine whether the data is needed, we consider the reason your data was collected and used and any legal requirements to hold onto your data. We review your data periodically to ensure it is still needed to fulfill the purpose for which it was collected or any other legal requirements. If a developer removes your connection from their app to your data.

The exceptions to this may be if: (a) you’ve established a connection with another developer’s app through Storelink that is still active; (b) Storelink needs your data to continue providing you with a Storelink service you requested; (c) Storelink is required by law to keep your data; (d) Storelink needs your data to help prevent fraud or protect privacy, provide support, or investigate misuse and misconduct; (e) where Storelink has anonymized your data such that it can not reidentified or (f) we request - and you specifically agree - to allow us to retain your data longer.

Your data will only be processed as required by law or in accordance with this Policy.

Please refer to the “Your Data Protection Rights” section of this Policy for options that may be available to you, including how to request deletion of your data. You can also contact us about our data retention practices using the contact information in the “Contacting Storelink” section below.

Protection of Data

Storelink’s security policies and practices are designed to protect the confidentiality and integrity of your data. Storelink implements controls designed to limit access to this data to personnel who have a business reason to know it and prohibits its personnel from unlawfully accessing, using or disclosing this data.

Your Data Protection Rights

We will honor the following rights related to your personal data, subject to some limitations and exceptions provided by law, and you will not be discriminated against for exercising them:

  • Access data collected about you;
  • Request access to more details about the categories and specific pieces of personal information we may have collected about you in the last 12 months (including personal information disclosed for business purposes);
  • Request, under certain circumstances, that we rectify or update your data that is inaccurate or incomplete;
  • Request, under certain circumstances, that we erase or restrict the processing of your data;
  • Object to our processing of your data under certain conditions provided by law;
  • Where processing of your data is based on consent, withdraw that consent;
  • Request that we provide data collected about you in a structured, commonly used and machine-readable format so that you can transfer it to another company, where technically feasible.some text
    • Please note that for an official record of your retail information you should make that request directly to your retail institution.

You can contact us as described in the “Contacting Storelink” section below to exercise any of your data protection rights. You may be required to provide additional information necessary to confirm your identity before we can respond to your request.

If we receive your request from an authorized agent, we may ask for evidence that the agent has valid written authority, like a power of attorney, to submit requests on your behalf.

We will consider requests and provide our response within a reasonable period of time (and within any time period required by applicable law). Please note, however, that certain data may be exempt from such requests, for example if we need to keep the data to comply with our own legal obligations or to establish, exercise, or defend legal claims.

Changes To This Policy

We update or change this Policy from time to time. If we make any updates or changes, we will post the new policy on Storelink’s website at https://storelink.ai/user-policy and update the effective date at the top of this Policy. We will also notify developers of any material changes in accordance with our developer agreements, as they may be better positioned to notify you about changes to this Policy.

Contact Information

Cooklist Inc. DBA Storelink

8631 Angora St

Dallas, TX 75218

hello@cooklist.com